Welcome to my blog series, ‘Ask a Millennial!’ In this blog series, I, as a millennial, discuss things pertaining to millennials that people and companies think we like, dislike, or things we supposedly like to do or not do! Let’s get started!
So I was Business Insider again reading when I came across this article saying that logos are back in style among millennials. According to the article, millennials like myself shunned clothing or purses with logos on them, but since Ralph Lauren’s logo t-shirts were their best sellers this season, it appears that logo stuff is going to come back strongly! And even Calvin Klein is getting on the train advertising their clothing on Kardasians.
So… Do I as a millennial like clothing and stuff with logos on them? Well, the answer may surprise you, but it is either yes or no for me. It really just depends on the stuff with the logos on them and it really comes down to what the logos look like. I guess these companies were onto something when they thought millennials liked logos on their stuff because I am person that is in the “it depends” logo market. In the article’s examples of actual clothing and a lone Coach purse with logos on them, I really do not see the problem with most of the stuff. Heck, I’d even wear some of it. 🙂 But alas, I am too cheap to buy logo stuff new at retail prices, so it’s either discount store prices or thrift store prices for me. But this millennial likes wearing logos only when a brand I consider “high end” is on the clothing or purses. Yes, I have a wine taste on a beer budget attitude when it comes to this stuff. 😛
For example, I like designer purses that are real and not fakes. Bought at a discount or thrifted, of course. 😉 I like the fact that I can display a fancy schmancy logo to the world that says, “Yes, I have a REAL designer bag! And look how cute I accessorised it with my cute keychains! :D” So it’s not all about advertising the company’s logo for me as in me saying that I have a designer bag. Yes, I would wear a bag that wasn’t designer and didn’t have a logo on it if it was the perfect cross body bag (the only bags I like), but something about having a logo on my bag gives me the feeling of having status despite my financial situation and therefore, that makes me feel good. It’s like me saying to the world, “Hey, I have a cool bag! I can afford this sh*t too! :P” What REALLY makes me feel good when I buy a new bag at a discount store or at a thrift store is that I didn’t have to finance it at all and it is already paid for it! That is the best feeling ever! 😀 Knowing you actually paid cash for your bag and you own it entirely! No monthly payments on your QVC card you could say. 😛
But I do feel some bitterness toward certain logos. Back in the 2000’s when I was in high school, Abercrombie and Fitch, Aeropostle, and American Eagle stuff was all in style. Unfortunately for me the time, I was a size 16 pant size and you could say my waist and butt did not fit the stereotypical “popular girl” teenage body. I was very curvy and when I looked at those girls who were so thin in high school, I wished I could have been as thin as they were so I could wear American Eagle pants too because you see, I enjoyed the eagle logo on the American Eagle pants a lot when I was younger and I still do. It’s been a secret dream of mine to own a pair of American Eagle pants or clothing in general because I liked the style of their clothes, but I didn’t want to pay the retail price tag for their clothes. I guess it’s not a secret anymore, haha. 😛 But as for Aeropostle and Abercrombie and Fitch clothing, even American Eagle clothing, I also kind of didn’t like the brands too much. High school me attributed them to “popular student clothing” and after being teased by popular kids in middle school or how I judged “popular kids” in high school, I didn’t really like these companys’ targeted market so much. But now, I have let those high school feelings go and actually want to find clothes from these stores in Goodwill for cheap just to say that their clothing fits me and makes me feel goooooooood. Times change, feeling from the past change, and I am a whole new me basically. 🙂
As for the logos themselves, I don’t really want to wear a logo I would consider to be ugly or using my clothing or purses as a “billboard”. Meaning, the logo can’t be too big, ugly, or intrusive. Everybody, including myself who wears and carries designer stuff no matter where we got it from, doesn’t like to be considered a walking billboard. We are not your walking advertisements for your brand! 😡 If you are going to make logo stuff for us millennials to wear, it better be discrete, neatly designed, and creative. This goes for any clothing or purse brand that hops onto this whole logo trend. No walking billboard clothing or purses please! I am aware you are using your logos on clothing and bags as billboard material already to advertise your company/brand which we as consumers purchased in one way or another, but I would like your advertising to not take up entire pieces or clothing or purses. This is how this millennial roles. 🙂
So those are me views on logos as a fellow millennial! As you can see, it all comes down to for me how the logo looks and not wanting to be a walking billboard for a company. Keep it clean, simple and classy if you want me to wear logoed stuff in the future, clothing and purse companies. 🙂
What do you think of logos? Do you like them on clothing or other things?